Built while running a $50M FUB team
For years I'd open a spreadsheet every week, pull data from Follow Up Boss, and manually piece together where my team stood — bare-bone numbers with no direction on what to do next. So I built Prducer: profit margin, business health, ROI by lead source, top-producing agents — auto-pulled from FUB and continuously aligned to the goals you set. Two versions, solo agent and team leader. Either way, you see exactly where you stand and exactly what to do next.
The problem with reporting
They miss because they're reacting, not executing — staring at dashboards that show numbers but never say what to do about them.
How it works
Three steps. The third one is what no other tracker does.
Paste your FUB API key. Prducer pulls every deal, every call, every appointment, every lead — read-only. No exports. No copy-paste. No data entry.
Annual, quarterly, monthly. The targets you actually want to hit. Cap fees, referral splits, GCI per agent — all factored in.
Every call, appointment, and contract from FUB is continuously checked against your pace. You always know if you're on track — and a weekly action plan flags whatever's drifting.
What's in the box
Profit margin, business health, monthly P&L, commission ledger, cost per closing, ROI by lead source. Track every dollar, automatically pulled from Follow Up Boss.
Know your real number — and which lead sources actually pay back
Real-time scoreboard plus every agent's career bests — highest contract sold, biggest single commission, best month, favorite lead source. The career stats agents check every time they close.
Sticky for agents, real accountability for the team leader
Every deal from FUB — stage, close date, GCI, days stale. Plus transaction mix (buyer / listing / dual), conversion rate by lead source, YTD closings vs goal.
Surfaces at-risk deals and your highest-ROI lead sources at a glance
Set your goals — units, volume, GCI, cap progress, profit. Prducer continuously aligns your live FUB activity (calls, appointments, contracts) against those targets, so you always know your pace. Plus referral splits, cap fees, and net-to-agent per deal, automated as every deal closes.
The only tracker that aligns your real activity to your real goals
Every Monday: a ranked list of which deals are slipping, which agents need attention, what to push this week. The check that confirms you're headed the right direction.
A weekly course-correction layer over the trackers
Ask anything in plain English. "Which deals are dead?" "What's my conversion rate from SOI?" "Who hasn't booked an appointment in 14 days?" Pulls real answers from your live FUB data.
A data analyst that already knows your pipeline
The math, compounded
That's the time you used to spend on manual entry, spreadsheets, and chasing numbers in Follow Up Boss. Prducer hands it back — while keeping your trackers more current than you ever did by hand.
Prducer vs CTE vs spreadsheets
Pricing · Two packages, two audiences
Solo agents get the full personal tracker — financials, goals, deals, career records — plus the weekly action plan. Team leaders get all of the above for the whole team, plus the team-leader view CTE was never built to give. 21-day free trial, no card charged until day 22, cancel anytime.
Your personal business tracker. Financials, goals, deals, career records — auto-pulled from Follow Up Boss. Plus a weekly action plan to keep you on direction.
Everything in Solo, scaled to the whole team. Team-wide financials, agent scoreboard, leader view that CTE was never built to give.
For brokerages and high-volume teams (16+ agents). Everything in Team, plus brokerage-wide P&L, cohort reports, next-month outlook, and priority support.
What you actually get
If you're on Follow Up Boss and you skip this, you're leaving money on the table. It's a no-brainer.
FAQ
Get started today
Paste your Follow Up Boss API key. Prducer reads your data, ranks every deal, and produces your first prioritized action list. Solo agent plan or team leader plan — 21-day free trial, no card charged, cancel any time.
21-day free trial · Starts at $99/mo · Cancel anytime