About Prducer

Our Mission

Real estate teams work hard. Most don't know which activities actually drive closings — because that data is buried in spreadsheets, scattered CRM notes, and gut instinct.

Prducer is the intelligence layer built on top of Follow Up Boss. We turn your team's CRM activity into a weekly action plan, pipeline scorecard, and performance dashboard — so every agent knows exactly what to do next to hit their goals.

Who We Are

Prducer was built by a real estate professional turned software builder based in Austin, Texas. After seeing firsthand how top-producing teams struggled to translate raw CRM data into consistent, repeatable performance, he built the tool he wished existed.

We're a small, focused team committed to building software that respects your time — no bloat, no fluff, just the metrics and actions that move the needle.

What We Build

• Weekly Action Plans — AI-generated to-do lists based on each agent's pipeline, goals, and recent activity
• Team Dashboards — Real-time visibility into deals, conversations, and goal pacing for team leaders
• Agent Scorecards — Individual performance metrics synced live from Follow Up Boss
• Pipeline Intelligence — Deal health tracking, referral fee calculations, and stage conversion rates
• AI Copilot — Ask questions about your pipeline in plain English and get instant answers

How It Works

Prducer connects directly to your Follow Up Boss account and syncs your team's deals, activities, and pipeline data in real time. There are no spreadsheets to maintain and no manual data entry. Within minutes of connecting, you'll see your full team dashboard with performance scores, conversion rates, and a personalized action plan for every agent.

Each week, the platform analyzes your pipeline health, identifies at-risk deals, and generates a prioritized checklist of high-impact actions. Team leaders get a bird's-eye view of production across the entire roster, while individual agents see exactly where they stand relative to their monthly goals.

Our Principles

• Data privacy first — Your Follow Up Boss data is yours. We never sell it or use it to train models.
• No noise — We only surface the metrics that correlate with closed deals, not vanity stats.
• Built for real teams — Every feature is validated against real production data from active real estate teams.

Get in Touch

We'd love to hear from you. Visit our contact page to reach us directly or book a demo call.